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Bayes Esports: The legal shifts in 2021 tournaments’ terms and conditions

Following Bayes Esports white-paper last year, Esports Insider asked David Weller, a Partner at Lubberger Lehment, and a range of other attorneys in the esports sector to discuss what legal adjustments can be expected in tournaments this year.
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Women in Esports joins forces with Rix.GG for VALORANT tournament

Women in Esports, an initiative created by not-for-profit organisation the British Esports Association, has joined forces with UK-based esports organisation Rix.GG. The collaboration will see the two parties host a female-only VALORANT tournament titled ‘The Huntress Trials’. RELATED: British Esports Association teams with FACEIT for Women in Esports initiative The tournament, which will take place on January 30th-31st, has […]

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Suning secures OnePlus partnership

Chinese esports organisation Suning Gaming has announced a partnership with smartphone manufacturer OnePlus. The partnership commenced on the opening day of League of Legends Pro League’s (LPL) 2021 Spring Split last Saturday, with Suning’s player jerseys featuring OnePlus’ logo. RELATED: Suning seals KFC partnership ahead of World Championship Finals In addition, OnePlus revealed that the company has […]

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Gen.G cooks up McDonald’s partnership

Global esports organisation Gen.G and McDonald’s franchisees in Southern California have announced a series of esports initiatives based in Los Angeles, San Diego and Palm Springs. The initiatives, set up to ’empower’ Southern California gamers, include a multi-week play-in tournament for employees only, as well as a three-day NBA 2K21 All-Star tournament. RELATED: Gen.G expands Team […]

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Lidl enters esports through SK Gaming partnership

German esports organisation SK Gaming has welcomed international supermarket chain Lidl as its fresh food partner. RELATED: SK Gaming manufactures partnership with AMD Lidl, which will make its first official move in esports through the deal, is expected to provide SK Gaming with a range of fresh foods and products at the organisation’s player facilities […]

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TSM announces Cadillac as exclusive automotive partner

North American esports organisation TSM has announced a partnership with automotive company Cadillac. As a result of the deal, Cadillac has been named TSM’s exclusive automotive partner. According to the release, the partnership is expected to include exclusive features for TSM and esports fans, such as social media content and videos, along with experiential events and activations […]

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Nicecactus: Connecting with an audience of digital natives

As a platform dedicated to gamers, Nicecactus writes for Esports Insider to provide an insight into how this audience should be approached by brands.  RELATED: Nicecactus: Ad and sponsorship strategy needs to be overhauled The esports industry is growing more than ever. Last year, total esports revenues nearly hit $1bn (~£ 735m) and a fair share of that was […]

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Alienware returns as LEC main partner for 2021

The League of Legends European Championship (LEC) has announced that gaming PC brand Alienware will continue to support the competition for the third year running. The partnership, which began in 2019, has seen Alienware power the LEC stage with desktops and displays. This year, the analyst desk will also get its own station to showcase mechanical […]

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Esports betting legalised in Puerto Rico through proposed bill

Puerto Rico’s new sports betting legislature being advanced is set to permit esports wagering in the Island of Enchantment.  RELATED: ESI Gambling Report: The Latin America gold rush The outgoing Governor of Puerto Rico Wanda Vázquez Garced signed Project 1534, a bill allowing the launch of both traditional sports and esports betting both in-person and […]

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Gfinity hires Catherine Bygrave as Head of Publisher and Developer Relations

London-based esports and gaming tournament organiser Gfinity has announced the hiring of Catherine Bygrave as its Head of Publisher and Developer Relations. Bygrave joins Gfinity after spending ten years at North American video game publisher Activision. RELATED: Gfinity announces monthly profits, sells Esports Awards stake Bygrave joined Activision in 2011, holding several key management roles before being appointed as Manager of […]

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NASR Esports acquires Turkish League of Legends team Royal Youth

Middle Eastern esports organisation NASR Esports has announced the acquisition of Turkish team Royal Youth. As a result of the deal, Royal Youth will be rebranded to NASR Esports Türkiye ahead of the upcoming Turkish League of Legends Championship (TCL) 2021 season. RELATED: Competitive Oceanic League of Legends returns with ESL and Guinevere Capital The […]

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The Esports Journal

The definitive esports industry magazine, in both print and digital. A home for long-form esports business content.

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ESI Events in 2021

With the changing landscape of events in 2020, we pivoted to our ESI Digital series. 

Our team is currently working hard to produce a calendar of events for 2021, which will be announced publicly in the near future.

To learn more about these events, both physical and digital, and opportunities to have your company involved, reach out to one of our team via


Our agency arm. This service is split across Brokerage, Consultancy, & Campaign Activation. We've a strategic partnership in place with CSM Sport & Entertainment

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