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Mike Sepso on Beyond acquisition: "Hometown esports is the next big thing"

Vindex plans to open more than 500 Belong locations in hometowns across America, and another 1,000 locations outside of the U.S. through its licensed operating partners —including GAME — over the next five years.

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SK Gaming adds Krombacher, Vitamalz as beverage partners

German brewery Krombacher and its Vitamalz drink brand have been announced as the official beverage partners of SK Gaming. The companies will collaborate on social media content featuring SK Gaming players and teams, as well as an online video series. This is Krombacher’s first esports sponsorship. RELATED: SK Gaming manufactures partnership with AMD Uwe Riehs, […]

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Gen.G partners with Red Card Global to aid Southeast Asia expansion

Gen.G Esports announced today that it has enlisted the services of sports marketing agency Red Card Global as it eyes expansion within the Southeast Asian esports market. Founded in 2005, Red Card Global has been involved in many traditional sports partnerships in the SEA region, including with brands such as Coca-Cola, Puma, and Toyota. RELATED: Heron […]

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Esports Entertainment Group acquires Argyll Entertainment

Betting enterprise Esports Entertainment Group (EEG) has completed the acquisition of LHE Enterprises Ltd, the holding company of online sportsbook and casino operator Argyll Entertainment. Argyll Entertainment operates within the United Kingdom and Irish markets, carrying both a UK Gambling Commission and Irish Revenue Commissioners license. The investment will include Argyll’s flagship gambling brand, […]

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Cambodian carrier Cellcard mounts esports push with Orange Esports, game developers

Cellcard, a leading 4G network carrier in Cambodia, today announced a partnership with organisation Orange Esports, as well as extensions with game developers Moonton and NetEase Games. Orange Esports is a popular Khmer team that competes in PUBG Mobile, while Moonton is the maker of Mobile Legends: Bang Bang and NetEase makes mobile battle royale […]

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University of Roehampton introduces ‘Women in Esports’ scholarship

The University of Roehampton in London has announced that it will offer a ‘Women in Esports’ scholarship starting in September 2020. Set in motion by Roehampton Esports, the university’s esports department, the institution will offer four scholarships to first year students, each worth up to £1,500. The programme is designed to increase diversity and inclusion […]

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Travis Anderson explains Team Liquid’s apparel approach on ESI Focus #4

Wrapping up the current focus on esports apparel, Travis Anderson, Global VP of Apparel and Commerce at Team Liquid, joins host Adam Fitch on the fourth episode of ESI Focus. Anderson heads up the apparel and commerce departments at Team Liquid, one of the most prominent and longstanding organisations in esports. Perhaps best known for competitive […]

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Bilibili lands exclusive Chinese rights for League of Legends World Championship, more

Riot Games today announced an agreement with Chinese streaming video platform Bilibili that grants it exclusive broadcasting rights to its major League of Legends global events. The three-year deal will begin with this autumn’s 2020 League of Legends World Championship and also include the annual Mid-Season Invitational and All-Star events. RELATED: League of Legends World […]

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Parimatch named Omega League betting partner

Bookmaker Parimatch has become the betting partner of the international Dota 2 competition, Omega League. The online tournament, presented by WePlay! Esports and Epic Esports Events, will feature teams across Asia, Europe, and the Americas. A combined prize pool of $650,000 (£496,590) will underline the main event, which concludes on September 6. RELATED: Dota 2 […]

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ESL and DreamHack enter Chinese media rights deal with DouYu

ESL and DreamHack, both under parent company Modern Times Group (MTG), have signed a one-year, Mandarin-language exclusive deal with Chinese streaming service DouYu. The ESL Pro Tour for Starcraft II and Warcraft III will be live-streamed exclusively on DouYu in Mandarin and other Chinese dialects. RELATED: MTG President and CEO Jørgen Madsen Lindemann to depart This […]

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League of Legends World Championship 2020 to be held entirely in Shanghai

The 2020 League of Legends World Championship will still be held in Shanghai, as originally planned, but now all stages of the competition will take place within the city. Originally, Riot Games announced plans to hold the qualifying stages across five other cities in China, but has changed that plan to minimise player travel and help mitigate […]

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The Esports Journal

The definitive esports industry magazine, in both print and digital. A home for long-form esports business content.

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ESI Digital Summer (17-21 August 2020)

1,200+ attendees // 35+ Hours of Live Content

#ESIDIGITAL is the biggest esports business conference to date. Each day will focus on a different region; APAC, Middle East, Europe, LATAM and North America.

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ESI Connect sits in between rights holders (teams, tournament operators and more) and brands, investors and suppliers looking to get involved in esports.

Via this service ESI advises on the opportunities in the space and in turn makes the right connections.

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