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YouGov introduces game-changing data platform to esports

British polling and data company YouGov has enhanced its Global Fan Profiles tool so properties, sponsors and rights holders can track fan sentiment and attitudes in esports. The new YouGov Global Fan Profiles gives a view of fanbases around the world, providing data across 200 leagues, 50 events, 45+ game titles and 2,000 teams in sport and esports. 

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Riot Games unveils VCT broadcast deals, Team Liquid partners with Bud Light | ESI Digest #30


Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. This week on ESI Digest we cover, Riot Games’ […]

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NODWIN Gaming MD on the rise of PC esports in India


In recent years, South Asia has positioned itself as one of the bigger mobile gaming markets. The now-banned PUBG Mobile helped usher in a new era of gaming and esports culture in the region. Given the country’s majority-young population and existing socio-economic conditions, smartphone penetration and internet users are on the rise. There is little to […]

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BIG extends partnership with Volvic


German esports organisation Berlin International Gaming (BIG) has extended its partnership with mineral water brand Volvic. The deal will expand on existing projects between the two parties, alongside Volvic continuing its partnership of BIG’s League of Legends team. RELATED: BIG’s Prime League team refreshes with Volvic deal The partnership, which began in June 2020, saw a number of […]

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HyperX reveals Aerial Powers as brand ambassador


Gaming peripherals company HyperX has announced that 2019 WNBA Champion Aerial Powers has joined forces with the firm as a brand ambassador. As part of the deal, HyperX will become the official gaming audio sponsor of Powers. Moreover, she will use the company’s audio equipment when streaming. RELATED: XSET names HyperX official peripheral and memory partner This is the […]

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BBC set to broadcast FIFA 21 Global Series European Regional Qualifiers


British broadcaster BBC has announced a partnership with EA SPORTS that will see the FIFA 21 Global Series European Regional Qualifiers be aired on its platforms. The European Regional Qualifiers and Playoffs will be shown on the BBC iPlayer, plus BBC Sport’s website and app. The competition will also still be available to watch on EA SPORTS FIFA’s Twitch and YouTube channels. […]

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ESL Gaming renews long-term paysafecard partnership


Event organiser and production company ESL Gaming has extended its partnership with prepaid payment service paysafecard. As a result of the new partnership, planned activations featuring paysafecard are set to take place at IEM Katowice 2021, the National Championships in both Germany and Poland, ESL Mobile Europe, and MENA. RELATED: G2 Esports, paysafecard extend partnership into fifth year According to the […]

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Team Liquid strikes partnership with Bud Light


North American organisation Team Liquid has named Bud Light as the official beer of its League of Legends team. RELATED: Fnatic cracks open partnership with Bud Light The agreement will see both entities collaborate on several new content pieces and fan activations, such as the Bud Light League Lounge, a weekly show featuring League of Legends […]

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Toronto Ultra enters exclusive partnership with Jack Link’s


OverActive Media‘s Call of Duty League franchise Toronto Ultra has entered into an exclusive partnership with North American snack company Jack Link’s. The deal will see the snack company become the ‘official meat partner’ of Toronto Ultra. Additionally, Jack Link’s will be featured on the franchise’s social media graphics alongside being the named partner of a tournament that will […]

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BLAST expands qualifying series for BLAST Premier Spring Showdown


Esports tournament organiser BLAST has unveiled an expanded qualifying series that will provide more teams with the opportunity to enter into the BLAST Premier Spring Showdown. The expansion comes as part of the organiser’s ambition to offer ‘a Counter-Strike tournament series that provides opportunities for countless regions and organisations’. RELATED: CS.MONEY expands and renews partnership with BLAST Premier […]

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Team Spirit and Parimatch announce one-year extension


Russian esports organisation Team Spirit has extended its partnership with bookmaker Parimatch for an additional year.  The renewal will see Parimatch remain as the title partner of Team Spirit, with the gambling firm’s logo being placed on the back, front and sleeves of the organisation’s Dota 2 and CS:GO kits.  RELATED: Coldzera named Parimatch global […]

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The Esports Journal

The definitive esports industry magazine, in both print and digital. A home for long-form esports business content.

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ESI Digital Events 2021

We are proud to announce that our ESI Digital series will return for 2021, starting with ESI Digital Spring on March 30th.

In total, we will host three digital events this year. ESI Digital Summer is scheduled to take place in August, meanwhile, ESI Digital Winter is expected to commence on December 8th. 

To learn more about these events and the opportunities to have your company involved, reach out to one of our team via info@esportsinsider.com.
 

ESI CONNECT

Our agency arm. This service is split across Brokerage, Consultancy, & Campaign Activation. We've a strategic partnership in place with CSM Sport & Entertainment

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