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A guide to: Automotive brands in esports

In recent years automotive brands have become increasingly prevalent in esports. More and more, car manufacturers race toward partnerships that aim to inspire gamers to visit their local dealers.

To help keep track of it all, we have compiled a list of automotive brands in esports and their activations.  

Find out more here...

Former Dignitas and Houston Rockets execs launch Esports Certification Institute


Former Dignitas Chief of Staff Ryan Friedman and Houston Rockets’ ex-VP of Esports Sebastian Park have banded together to launch the Esports Certification Institute (ECI). According to the release, ECI will create and administer a merit-based examination and certification programme for the esports industry. The initiative is focused on promoting ‘meritocracy, fostering professionalism, and increasing diversity […]

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Mission Control partners with HyperX, launches U.S. Parks and Recreation Esports Championship


Mission Control GG, a startup focused on gathering communities via esports, has announced the U.S. Parks and Recreation Esports Championship (USPREC). The tournament, which is being presented by peripherals firm HyperX, is expected to bring communities across the country together for a month-long series where players represent their hometowns. RELATED: HyperX named peripherals partner for […]

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Knights and Beautyblender join forces to host female-only VALORANT series


North American esports organisation Knights has announced a partnership with makeup brand Beautyblender. The collaboration will see both entities host a female-only VALORANT tournament series titled Knights’ Sakura Cup. RELATED: Knights and PNC Bank extend diversity-focused partnership According to the release, Beautyblender has signed on to sponsor the tournament’s first split. The partnership also marks the […]

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Gen.G partners with Conoco to host collegiate esports event Rivalry Week 


Multinational organisation Gen.G has partnered with American gas station brand Conoco to host a collegiate esports event. Rivalry Week presented by Conoco sees the University of Colorado and the University of Montana’s esports programmes collide in Rocket League and Minecraft. RELATED: ROCCAT announces Gen.G partnership According to the release, this is Conoco’s first foray into […]

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ESL extends DouYu media rights contract


Esports organiser and production company ESL and DreamHack have announced an extension of its media rights contract with Chinese streaming service DouYu for another year. As a result of the extension, DouYu has been granted exclusive rights to broadcast the ESL Pro Tour for CS:GO, StarCraft II, and Warcraft III, as well as all ESL […]

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A guide to: Automotive brands in esports


In recent years automotive brands have become increasingly prevalent in esports. More and more, car manufacturers race toward partnerships that aim to inspire gamers to visit their local dealers. To help keep track of it all, we have compiled a list of automotive brands in esports and their activations.  Automotive brands in esports Note: Companies […]

Read full article on ESI »

Lenovo renews sponsorship deal with Circuito Brasileiro de Counter Strike


Computer manufacturer Lenovo has renewed its sponsorship deal with the Circuito Brasileiro de Counter Strike (CBCS). As a result of the renewal, the firm’s Legion brand will be promoted throughout the tournament.  RELATED: Lenovo and Fusion named Prêmio eSports Brasil 2020 sponsors Legion by Lenovo is the first sponsor to be officially announced for CBCS’ 2021 […]

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HyperX named peripherals partner for Red Bull Racing Esports


Gaming peripherals company HyperX has announced a partnership with simulation racing team Red Bull Racing Esports. The deal will see the company become Red Bull Racing Esports’ official peripheral partner. Moreover, HyperX’s logo will be featured on the in-game liveries of Red Bull’s cars. RELATED: Atlanta Reign announces HyperX as peripherals partner Other aspects of the partnership will […]

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FaZe Clan signs NFL quarterback Kyler Murray


North American esports organisation FaZe Clan has welcomed professional American football player Kyler Murray to its roster of influencers.  According to the release, the Arizona Cardinal quarterback is also currently in the process of investing in the organisation. The terms of the investment weren’t disclosed.  RELATED: Atlanta FaZe and FaZe Clan announce Gold Rush and […]

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Elisa Esports partners with Relog Media, Funspark and GRID to create shared CS:GO structure


Finnish tournament operator Elisa Esports has joined forces with Relog Media, Funspark and esports data platform GRID to create a $2.7m (~£1.95m) international CS:GO series with a shared tournament structure.  According to the release, the competition will include the Elisa Invitational, Home Sweet Home, and Funspark tournament series. The series will run across the 2021 and 2022 […]

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The Esports Journal

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Introducing the Esports Insider Podcast

Henceforth Esports Insider Podcast's Anchor and Spotify channels will feature all its podcast content in one place; the ESI Digest (a weekly rundown of the biggest esports business news), ESI Focus (in-depth discussions on crossover industries), and ESI Insights (chats with notable individuals and key stakeholders).

Follow the Esports Insider Podcast to keep up to date with the ever-evolving esports business landscape!

ESI Digital Events 2021

Our ESI Digital series for 2021 will offer education, networking and debate on everything related to the business of esports. 

Following the conclusion of ESI Digital Spring, we still have two more events in our digital calendar. These are ESI Digital Summer [8-9th September], and ESI Digital Winter [1st-2nd December]

To find out more, head to the page by clicking here or you can reach out directly via  info@esportsinsider.com.

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Our agency arm. This service is split across Brokerage, Consultancy, & Campaign Activation. We've a strategic partnership in place with CSM Sport & Entertainment

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