Brazilian organisation paiN Gaming has announced a sponsorship from automotive manufacturer BMW. The deal aims to “promote key values common to both brands,” namely innovation, technology, and high performance. A #MelhorTorcidaDoMundo está preparada para o que vem por aí? 😎 Então se liga: hoje recebemos uma grande parceria para somar com a gente nos nossos […]
Sri Lanka has officially recognised esports as an official sport, as per a declaration published on October 2nd. The Ministry of Sports in Sri Lanka published the declaration following an announcement on September 26th by Harin Fernando, Minister of Telecommunications and Sports. RELATED: The Chinese government recognises esports as a profession The order developed out of a […]
Sportswear giant adidas has partnered with EA Sports’ FIFA Global Series for 2020, with the official match ball being unveiled. The ball and overall partnership will debut at the FUT Champions Cup Stage in November. RELATED: ePremier League to return for a second season The official match ball will be available for players to receive through […]
Brazilian former professional footballer Ronaldo de Assis Moreira, commonly known as Ronaldinho, has become a brand ambassador of gaming controller brand Scuf Gaming. Ronaldhino’s entrance into esports took place in October 2018 when he launched eLigaSul, a Pro Evolution Soccer league designed to host competitions across 26 countries. RELATED: OpTic Gaming renews partnership with SCUF Gaming In […]
London-based organisation Fnatic has extended its partnership with esports betting company Rivalry in a multi-year deal. The six-figure deal will see Rivalry continue to support Fnatic’s Counter-Strike: Global Offensive (CS:GO) team through 2021. RELATED: Fnatic raises $19 million, shakes up leadership team As part of the deal, Rivalry will gain access to global image rights of the […]
This is a guest piece by Roy Pedersen, Chairman of All-in Global. At All-in Global we believe in the power of captivating stories. So when our esports expert found an opportunity of sending a team to compete in the Overwatch World Cup, it ticked all the right boxes. It’s no secret that All-in Global is working […]
Dutch professional football league Eredivisie has announced a partnership with esports event organiser DreamHack focused around FIFA esports league, eDivisie. This partnership aims to “grow on the core competencies and strengths” of both Eredivisie and DreamHack. RELATED: Astralis Group launches FIFA brand Future FC Marc Rondagh, Business Development Manager for Eredivisie spoke on the partnership and the future of the eDivisie: […]
North American organisation Complexity Gaming has entered a partnership with gaming fundraising program Extra Life with the aim of supporting children’s hospitals across North America. A prominent activation will take place on November 2nd, seeing Complexity Gaming’s players and streamers join the Extra Life broadcast to raise funds and awareness. RELATED: Misfits and Florida Mayhem partner […]
Finnish start up Gamer Health has been selected to participate in an acceleration programme lead by 1. FC Köln, in cooperation with HYPE Sports Innovation. Gamer Health is looking to change the perception of the sedentary esports lifestyle with its application, aimed at helping gamers manage their behaviours and life choices. The brand is owned by Bono […]
Gaming hardware company Razer has entered a strategic partnership with Koelnmesse to become the esports partner of gamescom asia in 2020. Razer will work with Koelnmesse to organise the esports and gaming zone at the event which will take place in Singapore from October 15th-18th 2020. RELATED: Razer commits £5.87M for esports development in Singapore Mathais Kuepper, Managing Director of Koelnmesse […]
Playcon, Malta’s first Game Development and Esports Expo to be held between the 3rd October and 6th October at the MFCC.
Playcon will be showcasing the best all industry stakeholders have to offer, all under one roof making it possible to discuss and engage the future of video games and esports as an extension to the DELTA Summit part of the Malta Tech Week.