Celebrity Esports identified the need to build a stronger bridge between mainstream media and the esports sector.
As such, the firm introduced the CES Superstar League, a new celebrity-focused esports series. ESI sat down with the firm's CEO Leo Skagerlind and Chairman Richard Farleigh to discuss the competition and its place in esports
Global payment technology company Nuvei (TSX: NVEI and NVEI.U) is clear on its ultimate goal: to provide the best payment experience to fans, merchants, teams and publishers. On its way to achieving this, the firm chooses its partners carefully, prioritising shared goals and beliefs. Recently, Nuvei announced a partnership with esports-focused entertainment and technology company ESE […]
North American esports organisation Complexity Gaming has announced a partnership with Dairy MAX, a regional dairy council in America. The multifaceted partnership names Dairy MAX as the official nutrition partner of Complexity, with both entities collaborating on educational activations to showcase the importance of building healthy habits, alongside promoting overall well-being. RELATED: Complexity and Nerd […]
Repeat.gg has revamped its esports tournament platform to assist brands in launching marketing campaigns. The new ‘all-in-one’ platform offers automated esports campaigns and a dashboard that provides marketing analytics and performance, return on investment (ROI) calculations, and tools to reach Repeat’s users. RELATED: Gravity Road launches esports and gaming marketing practice Some of the new marketing tools […]
Brazilian organisation Imperial Esports has announced electric motorcycle manufacturer Voltz Motors as its latest sponsor. RELATED: Fluxo Esports partners with Razer Gold and TNT for LBFF season Financial details or the duration of Imperial Esports’ new partnership have not been disclosed. However, fans can now use a promotional coupon to win a helmet when buying one […]
Entertainment and holding company Subnation Media has joined forces with Green Bay Packers wide receiver Marquez Valdes-Scantling to launch Trench Made Gaming (TMG), a new esports team. According to the release, TMG is expected to field rosters across multiple titles, with Subnation spearheading its strategy, brand partnerships, merchandising and content programming. RELATED: The state of the funding market […]
As esports continues to develop and grow, organisations, tournament operators and publishers have prioritised attracting a mainstream audience. Over the last couple of years, publishers have struck deals with traditional media partners to broadcast esports competitions, such as League of Legends and Rocket League being aired on the BBC iPlayer. Organisations have also signed famous […]
The Olympic Council of Asia (OCA) has announced a partnership with the Asian Electronic Sports Federation (AESF) in relation to the management of the 2022 Asian Games’ esports programme in Hangzhou. The ‘Road to Asian Games’ campaign for OCA’s 19th Asian Games was signed virtually by both parties in Kuwait, the headquarters of the OCA, and […]
Supermarket chain ALDI has been named as the official supplier of the Prime League, a League of Legends competition for the DACH region. The partnership also sees the supermarket chain launch ALDI Gaming, a dedicated brand that will represent both ALDI Nord and ALDI SÜD corporate groups as a way to ‘promote the esports and gaming […]
Riot Games has announced that after a one-year hiatus, due to COVID-19, League of Legends’ Mid-Season Invitational (MSI) will be held in Reykjavík, Iceland in 2021 with a new format. In addition, Verizon has been named the official 5G sponsor of the publisher’s League of Legends and VALORANT global events. Previously, the telecommunications giant had sponsored individual […]
CLG Red, the female esports division of North American organisation CLG, has announced a multi-year partnership with peripherals firm Logitech G As a result of the deal, Logitech G has been named the official peripherals partner for CLG Red’s CS:GO team alongside the organisation’s female players and content creators in VALORANT and Chess. RELATED: epic.LAN […]
ESI Digital Spring 2021, over March 30th-31st, will see 60+ expert speakers discuss a range of topics across the business of esports. We'll look at Valve's approach to esports, chess as an esport, and China's dominance, plus our usual Brand Showcases and plenty more.
Over 400 attendees will be in attendance, will you be one of them? Find out more by clicking here. #ESIDIGITAL
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