Shoppers decide what makes a great in-store experience and here’s what they want
What, exactly, do today’s shoppers want from an in-store experience? The answer is clearer than you might think. When it comes to retail, beauty is in the eye of the consumer. Shoppers ultimately dictate which retailers are hip and profitable, and which decay into costly dinosaurs.
As a retailer, you must discern between fads and sustainable trends to remain relevant. Probing consumers...
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