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Today is day 3 we are cruising right through starting this blog.

You did it, you started a blog!

I am so proud of you for taking the first step to creating your dream life!

Now we are going to move on to bigger and more confusing things like branding your blog, designing a logo, and picking a theme.

These are the things that are going to set your blog apart.

When picking a theme, and branding I just want to let you in on one little secret: It matters but it doesn’t matter that much.

When looking at bloggers who make six-figures you will see beautiful custom themes, and logos but of course they can have those things when they already make six-figures or more.

When you are first starting blogging you don’t want to waste too much time or money on the look of your blog there are just a few things you want to keep in mind:

  1. Black text on a white background is easiest to read, and you want your website to be easy to read.

  2. If your website has pink in it girls will think its for them, and guys won’t. This is okay if your content is written for girls. My readers are 98% female, so I don’t feel bad saying things like “Hey Girl!” or having pink on my website. If you are one of the 2% of men reading this book. Thank you I appreciate you putting me up with me calling you a female just now.

  3. Don’t waste your time on design in the beginning.

  4. People are going to read it if your content is good, they don’t care how it looks as long as they can read it.

Let’s get started on branding/design what are you going to need?

  • A set of colors, fonts, and images you use for everything.

  • A theme that looks pretty good.

  • A header image.

  • A favicon (the little logo that comes up in the browser bar)

  • A quality homepage

  • A quality sidebar.


Let's talk about picking colors, fonts, and images

Colors, fonts, and images are how readers are going to identify your content on the internet.

When I first started I changed my branding so often, and I don’t believe it had an influence on my income but it was really a waste of time.

I recommend picking fonts, colors, and images to use for everything just for consistency, and to save yourself from wasting time constantly rebranding.

I will be walking you through this section but it will only make sense if you go to Canva on a computer.

When it comes to colors, fonts, and images I have always (and probably will always) use Canva the paid version. I have no affiliation with them, but I just have no design skills and they make it very easy to be your own digital designer.

In the next few minutes, I am going to talk about picking your colors, images, and fonts when you use Canva.  

So first let's talk about colors, colors are how people are going to identify your brand bright colors bright personality.

Colors are how you are going to allow your personality to shine into your work. I tend to use bright colors because I want people to feel like I put a lot of personality in my work, and make it stand out.  I recommend picking 4-6 colors to use for your website.

This is very easy to do in Canva first you will go to and sign up for an account. Once you complete sign up you are going to click the “explore canva” under all the designs it shows you.

If you already have an account just sign in and go to the home page. On the home page you are going to click “Your Brand” and under brand colors, you are going to pick 3-6 colors that go together, represent your brand but aren’t all exactly the same.

You are going to get 3 colors in the free version of Canva but if you haven’t already gotten one you can get a free 30 day trial of the paid version which will allow you to have many colors in addition to other features I will talk about later.

 To get the paid version just click in the logos section of the your brand and click “find out more about upgrading”. I will say that warm tone colors like pink, red, and orange statistically get more clicks on Pinterest, and other social media so if you can I recommend incorporating warm tone colors.

If you are having trouble deciding colors you can click “get color pallet inspiration” just above this section on the right and it will show you different color pallets for inspiration.

If you like a color from one of those pallets you can write down the color number code and paste it into the brand colors section.

I always recommend adding plain black, and plain white to the end of your color pallet because you will most likely need them when creating in Canva.

The color code for white is: #FFFFFF the color code for black is #000000. That's it that is how you pick colors. Here are some examples of colors.

let's talk about where to find a theme

Now, let's talk about how to install a theme I wrote a blog post about it because I thought it would provide more help than I can in this So click here to read how to install a blog theme.

Now that I have gotten that out of the way, what do you do if you don’t know where to find a theme, or how to customize it?

If you don’t have a theme you can always search here, this is WordPress’s library of free themes.  I recommend Edge it is free and you can get it by looking up “Edge” in in the search bar on the WordPress theme search I just linked above. The reason I like the Edge theme is that it allows you to do a lot but it is still simple.

You can always try out them out by clicking download, then you will follow the steps from above on how to install a blog theme the only difference being you will click “Install Theme” at the top of the page once you get to the themes section on your website.

If you still didn’t see a free them you liked you can always search on Creative Market these themes you will have to pay for however they are often much more customizable. To find WordPress themes for your blog on Creative Market you will go to Themes > WordPress then just click WordPress you don’t have to filter by your type of blog if you don’t want to.

Then if you click the filter button you can filter by price, I also recommend clicking the “responsive” button in the filter section because that means your website will automatically look good on mobile devices.

So now all you have to do is pick a theme and install it, you got this!

Instead of talking way more about how to make headers, and favicons in Canva here are two videos that will show you how to do it. 
How to make a header for your blog in Canva. Sorry, there is no audio you have to follow along with the visuals. 
How to create a favicon (what comes up at the top of the browser) in Canva.

Need technical help with your blog? Bluehost has Wordpress experts that can help you FREE OF CHARGE (with hosting) with any technical hiccups you may run into, through their program Blue Flash!

Questions? Check out our FAQ! If your question isn't answered there, fill out the form on that page to contact us directly.


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