Today's email is going to be action-packed, so I would grab a notebook so you can write down the highlights!
Today we are going to be talking about how to plan out your blog content & monetizing your website. This is a vital part of the course because your content outlines what your future products and services might be.
Let's get to business!
Do you already know what you want to talk about? If not I would narrow it down to one or two things and then think about these things.
1. I start by looking at Pinterest and typing in what I want to write about and seeing what keywords are the highest ranking.
- I think "what would I type in if I was looking for information on...." Then I look at the descriptions of the top five and see what keywords are ranking the highest.
- -I look for phrases like: "How to..." and "The best..."
-I also look to see any if any similar words to the ones I plan to use also came up. (include those in your post)
2. After seeing if my idea would rank on Pinterest, I head over to google and see what comes up when I type in my Ideal post title.
3. After I have a good idea of what I want to title my post, and what keywords I want to use in it, I decide if it is something that needs a new email opt-in or any unique graphics.
-If it requires a new opt-in, I create it and create the email sign-up for it.
-If it needs any graphics, I wait until the end and insert them where they would best fit.
4. Time to get to writing. I write out my post then check it in Grammarly because we all make mistakes.
Things to consider when writing:
-Don't forget to include a pinnable image; you want a long skinny image with descriptive and enticing text on it. Something people would want to click. You can include this image at the top of the post or the bottom.
-Length is substantial. A lengthy informative post will get you much further than a short post. People like to get information.
- White space is essential, large sections of text get boring, and people tend to skip through the post.
-You want to link back to other things you have posted if this is not your first post. You can do this by talking about stuff you have also done and then say read about it here and lay a link over the "read about it here" text.
- Include an opt-in within the text, to increase your email subscribers.
-Break down lists with bullets, or numbered lists.
-Posts with titles like "7 cheap outfits for fall" and "8 great and healthy 30-minute dinners" do better than "Outfits for fall" and "Healthy Dinners."
Now that we have written the post let's talk about how often to post.
Food: If you write a food blog, I recommend posting once a week or once every two weeks because recipes are relatively short posts.
Fashion: If you have a fashion blog, I recommend posting twice a week if they are outfit posts, and once a week if they are other types of post to increase profitability.
Business / Finance: If you have a business blog, I recommend posting once every two weeks. If you are writing opinion posts (like how to budget) and if you are writing about current business events, I recommend picking one event a week to keep up with.
Specialized niche: I recommend writing once every two weeks.
If you are blogging as a side hustle and don't have much time to write:
If you have kiddos and have to be home: I recommend picking one day a month and spend as long as you can writing. I like to be a month ahead of writing blog posts so that my life can be as stress-free as possible.
If you have weekends to yourself: I recommend picking one weekend a month and writing one article on Saturday, and one piece on Sunday.
It's time to start talking about monetizing your website. Monetization is probably the hardest part of blogging because you always want to be maximizing income, while sticking true to yourself, and still not becoming overwhelmed.
The reason that I talk about monetization before social media is because you need to know how you plan to make money before you pick a social media strategy, believe it or not.
I wasted so much time when I first started blogging, thinking that I needed to get a whole bunch of followers on Twitter, and likes on Facebook before I could make any income. To be honest, for my niche, those social media accounts are almost irrelevant to my actual business. I find myself only using them for fun.
Let's get into monetization!
How do you monetize a small beginner blog?
The answer is complicated because it honestly depends. The key is knowing precisely what you want your website to be in the long run.
If you have a lifestyle blog it may be harder to make money than it would be if you had a fashion blog, food blog, travel blog, investing blog, or health blog because you would not have a consistent basis of readers. Some readers will be coming for your life story; some readers will be coming for your photos; some will be coming for food posts.
So my first recommendation is to: Pick a particular niche!
What is a particular niche?
A particular niche would be like: How to travel on a budget, How to manage working overnights, High-end fashion on a low-end budget, blogging for beginners, budgeting for the middle class, investing for beginners, managing single parenthood, being a business owner in college, personal finance for young adults.
However, this does not mean that you can never discuss other things; this means 85% or more of your content should be within your specific niche.
If you already have a niche, but you feel like you can make it more specific, I highly recommend it.
Once you have your niche, you have picked out its time to think about two things: Products or Affiliate marketing?
You are choosing products or affiliate marketing.
When deciding how to make money at first, it is essential to consider 1. your niche and 2. the amount of time you have.
If you have a fashion blog, it can be difficult at first to sell a product, because you do not yet have trust between you and your readers.
In contrast to that if you have a personal finance blog finding an affiliate program that generates a steady income may be harder than creating a product.
Creating a product benefit: 100% of the income generated is yours, you can have your affiliates and create even more revenue, you can decide exactly what you want it to say instead of trying to sell people on something you only 75% believe in.
Creating a product downside: You have to find a place to sell your product, (I use SamCart and highly recommend it), you have to get people to trust in your product, you have to work a lot harder than just dropping a link.
Affiliate marketing benefits: You can get started right away, you can market many different things.
Affiliate marketing downside: You can have to wait 90+ days to get paid, You may not know how much you are making every month (often happens with multi-level affiliates), You are only making a percentage of the profit that the company makes.
The key is to stick to affiliates within your niche. You are not going to do well trying to sell diapers if you are a fashion blog.
If you are a food blog, look at affiliate marketing cookbooks through Amazon, and food delivery services, and cookware.
If you are a fashion blog, look at marketing for clothing through companies like reward style.
If you are a business blog, look at marketing for financial apps or businesses.
If you are a parenting blog, look at marketing all types of kid products through companies like Amazon.
How do you get started with affiliate marketing?
- First, you find an affiliate you would like to sign up for and sign up.
- Pick the products you would like to sell and copy all your links into a master document like a google doc. This way you can access all your links in one place.
- Write a post advertising the product you would like to make money from. For example, this would be: "The 5 Best Cookbooks for Busy Families", or "The 5 Most Natural Diapers (You'll want these for your kids)"
- Drop your link or links in a couple of places. I usually put one link at the top of the post, one link in the middle, and one near the end.
- If you are marketing many products within the same posts, I make it, so there is a photo, and if they click the picture, they are brought to the product via your link. Also, at the end of discussing the product, I then say "If you want to know more about.... click here," and insert the link to the product.
- Make sure you have a disclosure somewhere at the end or beginning of your post.
- Create 5+ Pinterest images for your post, and share them on all your boards that they are related to.
- Post these posts on Facebook groups.
- Post these posts on places like Stumble Upon.
- Keep up with the comments, so people feel you are transparent.
How do you get started creating your own product or digital product?
If you are a blogger that can create your own product after time, I always recommend digital products because they can quickly change with trends, unlike physical items like clothing.
- Create an idea. I recommend digital products because they are easier to sell from the aspect of shipping and ensuring delivery and payment processing.
- Start building your product
- Then follow 3-9 in the affiliate marketing section.
- Offer sales in your blog posts
- Send the deals to your email list
- Create your own affiliate marketing program to increase profitability
- Continue to market your product.
I recommend starting with affiliate marketing, then starting your own product. I also recommend always continuing with both things because it is good to diversify your income. You still want to have multiple income streams.
I hope you now feel like you have a better idea of how you can increase your income as a blogger.
Tomorrow we are going to talk about increasing your blog's traffic!